Posted by: randyhaaggolf | October 3, 2017


I had the pleasure of working with a wonderful 8 year old side saddle putter her name is Naomi.

She already has a VERY good side saddle stroke, and her dad is doing her a huge favor by starting her putting side saddle. Remember famous putting author Dave Pelz wrote that if he were to start a new golfer putting, it would be using the Side Saddle technique. I AGREE WITH HIM

Here are some clips from my lesson with Naomi, I think you all will agree that she already has a beautiful putting stroke, and she will make a lot of putts in the future.

Meet Naomi – she 8 years old

right leg forward left leg back

get behind your putt to make sure the putter is aimed at your intended line


Naomi making putts

A quick stroke

Walk into your putt on the intended lineNaomi making a great stroke

If you want help with putting side saddle, just ask. I am here to help you!!

Tomorrow I leave for the USGA Mid Am, I’ll have  photos from Capital City Club in Atlanta.



Posted by: randyhaaggolf | September 30, 2017


Competitive golf will test every aspect of your mettle, patience and psyche. Yesterdays stunning finish to the 56th annual Northern California Senior Amateur at Poppy Hills fit exactly into the theme of my past 4 events. I’ve held the lead in each, while surrendering each event in various different ways on the 17th and or 18th holes.

When your in the heat of battle, your pulse is up, your heart rate is up, your trying to stay calm and smooth, its very very difficult. Yesterday I held a 2 shot lead with 5 holes to go, on the 14th hole, Tony Padilla made a mistake that left him over the 14th green at Poppy Hills facing a bogey or double bogey. He heroically smashed in a 35 foot par putt from off the green to keep my lead at 2 after I missed a short birdie putt.

My mistake in this finish were the bogies I made on 15 and 16 holes, opening the door for Tony’s fantastic finish. On the 17th hole we both hit great tee shots on this VERY narrow par 4 hole. Tony was about 30 yards behind me, so I didn’t see his 2nd shot. I hit a solid shot myself to 10 feet below the hole and as I approached the green saw a ball 2 feet from the hole. Gary Vanier playing in our group did not walk to this ball, and at that moment I know I need to make my birdie putt to remain one ahead going to the 18th hole.

My birdie putt on 17 looked in, until it lipped out on the low side, bringing Tony and I even at -1 for the tournament heading to the 54th and last hole. The 18th hole at Poppy Hills (The old 9th hole as the 9’s have been reversed) is reachable easily in 2 as the tee was up. There was a strong wind in our face, and Tony hit an amazing tee shot over the right bunker with a draw leaving him 225 to the front of the green. My drive was not ideal, as I ended up in the left fairway bunker, and layed up with an 8 iron. Tony hit a decent shot onto the very front of the green, leaving him 70-80 feet from the pin. My second shot from 100 yards landed 2 inches short of flying into the hole, and pulled back to 7 feet for birdie.

What happened next I have never experienced before in my golfing career. Tony from 70 feet, downhill with many breaks in both directions, calmed rolled this monster putt into the cup, and sealed the victory, he belted out a very loud scream of joy, which I thought was appropriate for such an amazing putt. I gave him knuckles and was not surprised that he made the putt. Call it destiny, or whatever you want, but for some reason I felt he was going to do something amazing to capture the title, and he did. Like the NCGA article stated, I really like each of the guys that have leaped over me in the past four events. I tip my cap to them, and always keep an eye looking forward.

My BIG decision now is, do I fly to Atlanta and play in the USGA Mid Amateur, or do I stay at home and play in the Olympic Club Championship and the NCGA Mid Am four ball. Many think I am CRAZY for even considering NOT playing in a National Amateur event, but the truth is the guys that are 25 years old hit the ball longer and straighter than me, and walking 36 holes 3 days in a row is VERY challenging. SO the question is, do you play in the events you think you can win…? Or do you go and play in the National Championship and try to take down as many young guns as you can?

Either way I’ll have photos of whichever event I finally decide to play in, if you have an opinion I’d love to hear from you. I love this game, I love to compete, and I love the people associated in the great game of golf.



Posted by: randyhaaggolf | September 26, 2017

2017 CRUMP CUP – My journey to the final match

This years Crump was played in ideal conditions, fast and firm!!

The weather was warm, actually quite hot on Sunday with temperatures hitting 90+, making the greens very firm. Quality shots where required to hold these perfect green surfaces. Rarely do we get to play a course in this kind of championship conditions.

My journey in the 2017 Crump started on day 1, Thursday with a very interesting round, and quite typical for Pine Valley. If you keep the ball in play off the tee, you can score. Hit an offline tee shot and pay the price. On day one, I hit the ball well off the tee, resulting in 16 hit greens in regulation. Thats the good news, the bad news is on #7 and #11 I missed the fairways and made two 7’s. A double on the 7th hole and a four putt triple on the 11th hole.

Fortunately I offset these 7’s with 5 birdies and shot even par 70. Only the top eight players make the Championship flight in the Senior Flight. With the 8th score being 76, I knew I had a bit of a cushion going into Fridays last stroke round. On Friday I played a solid front nine (which was started on #10) shooting 36 putting me at one over for the qualifier. The front nine is where you can make some higher scores, and I certainly did, starting with a three putt bogey on #1, followed by an ugly double on #2, another double on #4 and #5. I was able to smooth the round out and shot 77 for a 147 total and the number #3 seed.

Unfortunately my playing partner had a mishap on the 16th hole on day 1, made a 10, and ended up in the number 6 seed. That player, Matt Sughrue was runner up in last years US Senior Amateur at Old Watson. Matt absolutely bombs his 3 wood (close to 300 yards) and I knew my match with him Saturday afternoon was going to be a tough match.

Matt and I traded early holes, and on the back nine I made my 4th consecutive birdie on the 12th hole to get a one up advantage. Matt squared the match on the 15th hole with a par. I was able get my focus back and hit quality shots on 16 and 17 to go birdie – birdie to win the match 2-1. My reward was to now play Gene Elliott, perhaps the hottest senior amateur, coming of a victory in the Canadian Senior Am, and a recent 4 time Pine Valley Club Champion.

Gene and I played in the 2000 Crump Cup finals, with that one going my way on the 19th hole. We called this match, the re-match. And it started out not so good for me, with consecutive 3 putts on 1 and 2. I began my birdie bing on the 3rd hole, and continued to make 5 birdies for a thrilling 5&4 win against the strongest player in the Senior field.

So I advanced to the Finals Sunday afternoon against the medalist, John McClure who shot a stellar 141 total. I’ve played John a few times in past Crump Cups, and knew this would be a tight match.

The start of this match was a TRAIN WRECK for me, making double on 1, 2 and 3 getting to a quick 3 down hole. I finally hit some quality shots on the tough 4th hole and made a winning birdie, only to follow it up with another double bogey on the tough 5th hole. At this point I said NO MORE, and gutted out wins on holes 6 and 8 to get to one down heading to the 10th hole. We both made mistakes on #10, which left us both tricky downhill par putts. That hole went my way drawing the match even, and new life.

I always feel very confident on the back nine, and believe those holes are my holes to play my best golf. But again a mistake on 11 cost me the hole, and back to one down. We halved the 12th and on the 13th, made one of the best pars I’ve ever made. I hooked my tee shot down the left hill, and luckily into a bunker. My second shot was thin and headed towards the skinny bunker right of the green. The shot hit a tree and ended up ON the tree stump. I had a slick chip, and not knowing what was under my ball, I played an explosion shot on the fringe and down the hill 15 feet past the hole. John had almost the same par putt as me, barely missed it, and I was able to pour it in for a winning par to tie up the match again.

On the 14th hole I had 164 down hill to a front left pin, I wanted to blast a 9 iron, but was short in the morning match with it. I had adrenaline pumping so I trusted the 9 iron would be enough to get there and it was, leaving me a 30 footer. John 2 putted for par, and watched as I assessed this tricky downhill slider. I hit this putt WAY to hard and knew I would needed some help from the cup, the putt slammed into the middle of the hole and went down for a winning birdie.

We both played the 15th hole well making our par 5’s on perhaps the toughest par 5 in the world. You MUST hit 3 quality shots here to have any chance at par or birdie. Sitting one up with three holes to go, I felt quite good. I really like the last three finishing holes. I hit a perfect drive on 16 leaving me an 8 iron to a back left pin that sits on a plateau. John  came up short and was left with a 50 footer, and I managed to get my shot pin high, leaving me a tricky 12 foot putt for birdie. John made a nice 2 putt for par. I went with eyes closed on this putt as the pressure was beginning to affect my distance control. With that I left my birdie attempt short, and went to the 17th with a slim one up lead.

On 17 we both hit good tee shots, but John’s second shot had the gallery around the green going wild. This pin was on the right back plateau of the green, a very difficult place to get a shot close. You go long here and your dead. I was very careful with my approach and left in 15 feet pin high left of the hole. John was 4 feet away, and after my missed birdie attempt, he calmly holed this birdie putt to once again square the match.

The 18th hole at Pine Valley is AWESOME!!! You have a generous driving area until you don’t. John’s tee shot found the right rough just short of the right bunkers. With my heart pounding a laced a 3 wood down the right center, leaving me 128 yards to carry the front of the green. The pin was middle right, a friendly pin in most cases.

John was about 30 yards behind me, and carefully assessed his shot. To mt surprise his second shot went low and dead left, heading towards the lake left of the green. It glanced off a tree and pushed it right, not in the lake, but under a grove of trees, but with a shot to the green.

It was my turn now, I knew a par was probably going to be good enough to win this match, and be the 2017 Crump Cup Champion. That of course is not what your suppose to be thinking about. My first immediate thought was is a pitching wedge enough club to carry the front of the green. At first I thought it was enough no problem, but I back off the ball once, which I never do, and asked my caddie also named Randy if he thought I had enough club. He responded, “Randy you’ve got this” so with a little concern about coming up short, I hooded my wedge slightly knowing that the green slopes severely from left to right. And I did just that my wedge went to the left side of the green, landed on the front third of the green, and DID not go right much. I was quite surprised the ball ended in the middle of the green, leaving me a pin high 30 foot putt downhill breaking left to right.

Meanwhile John hit a good chip shot that ended about 20 feet above the hole, leaving him a very difficult downhill slider. This is where I have struggled over the past few years. Under extreme pressure I seem to lose my distance control, and unfortunately this was the case on my first putt that I hit way to hard ending 6 feet past the hole. John’s par attempt rolled by on the high side and 4 feet past the hole.

On my putt from 6 feet uphill right to left, I decided at the last second to go eyes closed to avoid a surge of electricity, and once my eyes opened I watched the putt lip out on the high side, leaving me with a 3 putt bogey, and making an opening for John to stay alive and take this final match to extra holes. John like he did all day with his deadly bullseye putter calmly rolled his uphill putt in for what I am sure was a great relief for him after hitting a second shot that I’m sure he thought ended his chances (As I would have).

The first hole has been both my savior and my demise. And on this day, in this situation it was my demise. I hit a horrible blocked chunked three wood deep into the right woods leaving me no escape. It took me two to get out, and left me with a 20 foot bogey putt that I missed. John won the match with a winning bogey on the 19th hole. John is a great player and a great champion, and if I had to lose to someone I am glad it was to him.

My two favorite events are the Olympic Club Championship (match play) and the Crump Cup. In the past 12 months I had a chance to win both events on the last hole (36th in the Olympic Club finals) and the 18th in the Crump Cup. In both cases I had 30 foot putts that I needed to two putt. I didn’t in either case, and now try to reflect on those poor endings with some positive light.

In the end, I am an amateur, and I love to compete. I do not make a living making or missing putts. I love the game, I love to compete, and hope that one day soon I will make a winning putt on the last hole. The beauty of that is all the mishaps make the winning so special. It is VERY hard to beat the beat senior amateurs in the world. I will continue to try to improve so I can compete at this level.

Back home, and up next this week is the NCGA Senior Stroke play championship at Poppy Hills. No time to feel sorry about what happened at PV, time to refocus on this weeks  important event, as I am still leading the point race for NCGA Senior Player of the Year.



Posted by: randyhaaggolf | September 26, 2017


Rating tournaments is like rating courses, they are different and vary greatly in venue, weather, surrounding area, distance from home. BUT its without question that Pine Valley is the #1 ranked course in the world, and that we get to play this magnificent course in the absolute best conditions. So most will easily conclude that the Crump Cup is the best. It combines stroke play qualifier over two day to determine the championship flight for match play. In match play, you can let er rip out there and not worry too much about making a 10 on a hole (which is easy to do).

The whole experience at Pine Valley is unique, once you arrive at the property you never leave. The accommodations are spectacular, the food is perhaps the best you’ll find anywhere, and the staff there is just down right awesome!!


So would I rate the CRUMP CUP the best amateur event in the world, well YES I would for a Mid Am/ Senior am event that is an Invitational. There are many other good ones, including the Coleman at the amazing Seminole, and many many others like the George Thomas at LACC, which personally I cannot attest to, as I have never been invited to play, not sure why, but nobody will tell me)) All my good friends LOVE the event in Beverly Hills, at a course that just hosted the Walker Cup.

Below are some clips of Pine Valley that I thought I would share with you. If you think this blog is worthy of sharing with others, please do. I sell no advertising here, this is all about the love of the game, and my experiences as an amateur playing in some amazing amateur and professional majors.

In my next post I will talk about my experience at the 2017 Crump Cup and my ride to the finals of the event, and what happened and how I feel about it now. STAY TUNED

The Cottages at Pine Valley

Practice facilities at Pine Valley

Pine Valley’s first tee shot

More on how to play the first hole at Pine Valley

second shot on PV’s amazing 1st hole

new look of the par three 3rd hole

swinging off the first tee at Pine Valley

Posted by: randyhaaggolf | September 12, 2017


I’m not sure Protandim will fix your Yips, but it WILL slow down the aging process. This is not for promotional purposes, this blog is just my rant about things I am passionate about. Click on this link and you will not believe what you are about to read, which is scientific evidence (using an animal study) that Protandim works.


THIS is why I have pounded on my fellow golfers to buy this undervalued stock – LifeVantage symbol LFVN (now trading at less than 10 times forward expected earnings).

If you want to try Protandim or their other products:


Now about those YIPS, if you are not making at least 8 out of 10 putts from 3-4 feet, you need to make a significant change in the way you putt. I am not saying sidesaddle (FaceOn) putting is for everyone, but a change could even be to go cross handed, try the claw grip. Or even use a long putter and pretend that you are not anchoring it to your body like Langer and McCarron do))

For some perhaps this blog post will change your life, like Protandim and Sidesaddle putting did for me, others will dismiss all that I write and will continue to have millions of free radicals attacking your healthy cells, and continue to miss your short putts.

Don’t be stubborn, if you cannot putt, you cannot win at golf at the level you aspire to win at. Because each level will create more stress and a heightened level of Yippiness.

Unfortunately I now putt sidesaddle with my eyes closed, it sucks, and I don’t like having to do it, but still many say I am a great putter, its just not true anymore. Yes last Monday I made 8 birdies in the USGA Mid Am qualifier, but it was not because of my putting, it was an exceptional ball striking day, soft greens, short course, and a few made putts. But three of those birdies were 2 putts on the par 5’s.

My advice for those that YIP in competition, but not when practicing, YOU MUST REPLICATE THE PRESSURE, so play for money or anything that counts, and see where you are with your putting. I will be adding some more video soon on side saddle putting, and just general good practice drills for any style of putting. In July on the practice putting green, I was putting near Tom Watson and Bernhard Langer to see what they did in their practice putting sessions, more on this later!!

Back to LifeVantage- this company is going to start selling their products in China beginning in October (as announced in their earnings call last week). This announcement went relatively unnoticed, and it is VERY significant. I know this company quite well, and a few of you will thank me when the stock goes to $25 in the next 24 months. And if it only goes to $10, please don’t complain.

That’s it for a few years on the stock advice, this blog only talks about things related to golf and my personal experiences. I only mention Protandim and LifeVanatage because they changed my life for the better, and I wanted to share this information with you.


  1. This weekend the OC CUP (held at the Olympic Club) where the non-golf privilege holders play an eight man team of golf privilege holders in a Rider Cup format on Sat and Sunday.
  2. Then Sunday evening I drive to Marysville to play at PeachTree CC in the USGA Four Ball qualifier on Monday (22 teams for 1 spot) with my stud partner Jason Anthony whom is currently leading in points for NCGA Player of The Year.
  3. Tuesday I hit SFO at 6:00 AM for a flight to Philly for the CRUMP CUP at the best course in the world by a large margin – PINE VALLEY   I again will have photos of the awesome changes made to the course and will give you updates on the tournament.
  4. I then arrive back home on Sunday September the 24th only to leave on the 26th for Poppy Hills to compete in the NCGA Senior Stroke play championship for 3 days 27-29th
  5. Back on the 30th, and off to Atlanta on October 4th for the USGA Mid Amateur at Capital City Club, hopefully back with the W on October 14th (this will be a very stern physical test, as the eventual winner and runner-up will play 36 holes 3 days in a row walking)
  6. Stocker Cup October 18-21st in the Carmel Mountains at the amazing Preserve (play it if you get the chance)
  7. With a quick turn around and a flight to Pittsburg on October 22nd for the Carr-Mara at the very special Oakmont CC.

SO in summary I am a VERY lucky man to be playing Olympic Club Lake & Ocean, PeachTree CC, Pine Valley (#1 in the world), Poppy Hills in Pebble Beach, Capital City Club, and Atlanta National Golf Club, then the Preserve and Oakmont!!


STAY TUNED – and I welcome your comments, feedback, criticism, et all…..

Posted by: randyhaaggolf | September 8, 2017


If you just read my last Post, then you will know why I am writing this one. I wanted to wait until LifeVantage reported its 4th quarter and year end results yesterday, and I listened to the conference call. What most investors are missing at this moment is LifeVanatge has turned the corner, and now will begin to gain the lost confidence back of the investing public.

LifeVanatge has incredible products and with its accelerated global roll-out we should see excellent results in the coming quarters. The bottom line is their guided yesterday to make between $.40 – $.50 a share next year. Which means they are trading at a very dismal 10X forward earnings. I am a shareholder, and I do believe they will move back to last years highs of $12-$15 a share over the next 12-18 months. This market is trading at historic high relative to earnings multiples and you all should be very careful what you buy and hold.

I have been in the Securities business for over 30 years, I make mistakes like everyone does, but I do believe I am right about LifeVanatage. Stock is fairly thinly traded with its daily ave volume of about 100,000 shares.

Below is an excerpt from LFVN’s CEO Darren Jensen speaking on the call. I found it very interesting the direction this company is going and the three initiatives he discusses.

You should read what he says:

Darren Jay Jensen, Lifevantage Corporation – President, CEO & Director

I began the call by saying that LifeVantage is entering a transformation period. Let me explain what I mean. There are several very powerful consumer trends taking shape here in the United States and globally. We have entered a new economy, powered by technology, e-commerce and social entrepreneurship. As a result, historical sales channels are converging, all while consumers are more educated and focused on health. The opportunity is significant and we are transforming our business in an effort to capture this opportunity.

Let me discuss the 3 major trends that are driving our strategy and initiatives. The first major trend is the rise of the health-activated individual. So what is this trend? It is the rapid democratization of genomic and other personalized health data that is giving rise to a new wave of health-conscious individuals. More than ever before, education and understanding about one’s own health is becoming widespread. In the future, we see that individuals will research, measure and manage their overall health much like their personal finances. This consumer trend is growing globally and is now stronger than ever as millennials have become a major driving force, empowered by ready access to genomic testing, health tools and a social network environment filled with influencers, all with the desire to hack the code to a healthier lifestyle. These trends have manifested into biohacking, the art of hacking your biology using nature’s built-in mechanisms to stack the cards in your favor and become the best version of yourself.

Biohacking is do-it-yourself biology using science and self-experimentation to take control of and upgrade your body, your mind and your life. Biohacking enthusiasts investigate tests to control their individual health with nontraditional therapies, nutrition and exercise. The health-activated individual understands how genomics is changing health therapies and is interested in nutrition and LifeVantage’s pioneering leadership in Nutrigenomics, which is the study of how nutrition in naturally occurring compounds affect our genes. This science could very well be the answer to hacking the aging code.

The third major trend is technology and how today’s digital revolution, the second major trend is technology and how today’s digital revolution is changing business. The most successful businesses are leveraging technology to remove macro friction. Macro friction sits at the industry level. It’s the gap between the way things are and the way things should be in an entire industry. Technology has enabled millions of people to have a more convenient tool for short-range travel with Uber. It is the mobile app and the technology infrastructure, not the driver of the car, that remove the friction that existed within the taxi business and changed the industry.

Technology is removing friction from how consumers shop, work and play. Not only is technology removing friction, but it’s also becoming more intelligent, learning and adapting to make people more effective. We are in the process of integrating these technologies into our business systems, distributor tools and training to enable us to better realize the opportunities of social commerce.

The third major trend is channel convergence. This is evident not only in how consumers shop, but how they also work and will work in the future. Network marketing is a dynamic and vibrant channel of distribution that has long offered what traditional employment lacked, which was the ability to work for yourself, when you want and how you want, with control of your own financial success. We are seeing the same attributes materialize outside of traditional network marketing today. For example, Uber is to traditional taxi what direct selling is to working in retail. This channel convergence is changing the landscape of network marketing but also increasing our target audience.

The convergence of channels and social media is driving the rise of social commerce. The combination of channel convergence and social commerce have also given rise to social entrepreneurship. Social entrepreneurs want to use their skills to benefit a cause, working in a way that is consistent with their life purpose. As a result, they are inherently more motivated and effective. Today, all around the world, social entrepreneurship is growing rapidly, leveraging technology, social networks and passions to change how people work. We are positioned to take advantage of these trends as our distributors already engage in social commerce. And we are transforming our business to even better position in social commerce going forward.

With these trends in mind, we have been realigning our products and selling methods and making investments to position ourselves squarely in the middle of these mega-trends. We plan to lead the network marketing industry in this regard and believe that our success will be transformational for our business, our distributors and our customers.

Now let me discuss the strategic initiatives driving our transformation. The mission of our company is to biohack life and biohack the aging code. We will accomplish this by continuing to relentlessly pursue science-based Nutrigenomic products and the research that backs them, coupled with a powerful business opportunity. Product innovation is an ongoing process and we have and will continue to develop innovative Nutrigenomic products with the intent of helping our customers biohack the aging code. Our mission is not merely aspirational, as we are already doing this today. We are pioneers in biohacking and Nutrigenomics. Our Protandim Nrf2 product is the only nutritional substance or supplement for that matter tested by the National Institute of Aging Interventions Testing Program that has demonstrated a significant increase in the lifespan of test animals. This study was first published in June of 2016, which is in the peer-reviewed scientific journal, Aging Cell.

In 2018, our primary product addition is going to be combining several of our powerful Nutrigenomic products into a single solution that will become the basis of our biohacking protocol. This protocol will be a comprehensive offering that will include the following 4 products in a single sachet for daily use: Protandim Nrf2 and Nrf1, ProBio and a new omega-plus product that we plan to launch later in fiscal 2018. This offering will provide an enhanced consumer solution and even more powerful story for our distributors, while increasing average order size.

Nutrigenomics is also part of our TrueScience skin care line. We recently enhanced this line with a limited-time offering of TrueScience Hand Cream at Elite Academy in July. The launch received a strong response, selling out our entire event inventory. We will be permanently including this product as part of our skin care line and rolling it out globally this calendar year.

We have also done considerable research understanding our existing distributors and customers as well as the next tier of potential new distributors and customers. We are focused on removing friction from every aspect of the distributor and customer — and consumer’s experience. The most significant initiative is on the development and implementation of new technologies that we believe will change the dynamic of our engagement with customers and distributors. Others talk about tools, apps and technology. We are going much deeper. We are developing a new platform in conjunction with a Silicon Valley technology company that will pioneer revolutionary ways to interact with our distributors and customers. This platform, which we believe will be the first of its kind in the direct selling space, will integrate artificial intelligence to onboard new distributors, assist them in finding new customers and tailor communications for them. The platform will be designed to learn based upon which activities prove most successful for the individual distributor, how best to tailor businesses — of business activities.

We plan to make the first phase of this platform available in this calendar year through a revolutionary app that will dramatically streamline efficiencies for our distributors and simplify processes for our preferred customers. This significant initiative has been advanced by the recent additions to our Board of Directors who have provided the expertise, skill and relationships to support this platform and aid our success.

With the addition of these transformational technologies, we are also focused on enhancing our distributor base by attracting a second wave of leaders who are technology adept and social commerce savvy. For example, we have recently deployed an enhanced effort to attract new experienced leaders to LifeVantage. These are existing network marketing distributors that have a track record of success in leadership. The program focuses on creating relationships with developed leaders with access to our corporate leadership team, while providing activity based incentives as they build their businesses.

Just as in any business, in any industry, we will incentivize experienced sale leaders to attract and retain accomplished salespeople to drive our business. We have a history of success with similar programs, which have demonstrated significant return on investment.

We are also embracing the channel convergence that is happening globally. As I noted, we are in a new global economy, one marked by social selling influencers and technology. One of the key initiatives we are undertaking is in China, where we are working to introduce a unique social entrepreneurial model based on e-commerce. This is not a network marketing model. It is a new social commerce model that leverages social entrepreneurs and e-commerce. Our goal is to launch as early as the second quarter. This clearly reflects a significant opportunity given the size and the growth of the Chinese market. In the future, this new sales model could also provide the foundation for new opportunities in additional markets, while also enhancing our network marketing success in existing markets.

In addition to our China initiative, we will also introduce a global customer program in an effort to provide broader accessibility to our LifeVantage products for personal consumption beyond our existing markets. We expect to begin this rollout, which will be organized by country and region, to conform to any necessary product approvals that are required. These products will be sold utilizing our e-commerce site and shipped from the United States.

Today, we also announced the launch of our network marketing model in Germany and plan to launch Taiwan later this year. Additionally, we’re pleased to report that we recently celebrated our formal opening of Québec. As you can see, there’s a lot going on at LifeVantage and we are excited to share more with you as each initiative is deployed. We see the mega consumer trends as a considerable opportunity to transform LifeVantage over the coming years.



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